Friday, January 12, 2007

Humor in eLearning


This is a news snippet from The Time of India on Wednesday, 10 January 2007. You can let your imagination run riot wondering what can happen to movies if further such moves are contemplated by the authorities. Might as well tell moviemakers to only make documentaries.

And what if a similar mindset starts permeating the world of writing? I can see science fiction, fantasy, and crime fiction coming under the scanner automatically. And in course of time, all fiction.

There are elements of this mindset that come up even in corporate eLearning development which, while sounding fair at times, tend to border on the restrictive. One such is the use of humor.

One of the arguments against humor is that it can be offensive to some segments of the learner population. But surely humor can be clean and unoffensive? And humor of the situational comedy variety can be an excellent vehicle to get across concepts like selling skills, people management, time management, and the like.

Another argument is that some segments of the target audience may not get it. This is just plain laziness. If you take the trouble to define your target audience clearly at the design stage, surely you can get a sense on what kind of humor will work for them? Of course, you may be working on some programs that cut across a very diverse audience, and in such cases not using humor is perhaps justified.

There is a school of thought that argues that humor detracts from the learning focus. Well, I can argue that most tools of engagement tend to do that; but without that engagement, your learner is not going to be at his learning desk any way.

Humor is certainly not easy, but it is just as effective a tool for learner engagement, immersion, and motivation as games, simulations, stories, animations, and the like.

5 comments:

Unnikrishnan said...

"Bad server. No donut for you." bent my view that technical instructions/feedback need to be from the MSTP. Of course, it can be argued that repetition can get boring after a while. Then again, try reading a bland feedback title such as "Incorrect option. Try again." about 267 times in an e-learning program!

Dave Lee said...

Geetha:

While I tend to agree with you that humor can have a very positive effect in a training situation, I completely understand why company policies forbid the use of humor in company materials.

Humor is a very personal trait. Just think of the off color jokes you know (we all know at least a few jokes we personally think are hysterical, but we also know they would offend someone.) yet very seldom repeat.

Even if the vast majority of a group is homogenious in every way, it's likely that someone in the room doesn't agree with the group think. How many women executives had/have been expected to laugh at bimbo jokes in the board room? Or gay men have had to endure fag jokes? Or fair-haired employees have had to cover their heads at yet another dumb blonde joke? [sorry about the US-centric examples but my cross-cultural understanding of humor is limited.] Situations like these have lead to successful lawsuits against companies costing them millions.

No instructional designer can be expected to know so much about every target employee to ensure a joke or a cartoon will not offend. In the case of instructor lead training, there is no assurance that every facilitator will have the background understanding and comedic timing to deliver a joke well.

Best case scenario is you humor most and bore some. Worst case scenario is the company is sued and people lose their jobs. You might wonder where my authority on this issue comes from. One last story.

After returning home from a very successful sales meeting where my product presentations with my marketing manager had received among the highest ratings from the sales force, I was called into my boss's office. The VP of HR and my boss's boss where there. I was informed that two jokes we included in our presentation had offended a handful of representatives and they were calling for the dismissal of me and my marketing colleague. Fortunately, a personal apology and an official reprimand calmed the offended employees and we kept our jobs.

To this day, I think those jokes are hysterical. But they also remind me of how deeply humor cuts. My advice: leave comedy to comedians. Humor for public consumption should be left to professionals.

Dave Lee said...

The comments on this post are being tracked and aggregated as part of Learning Circuits Blog's The Big Question for January. Thanks for participating, Geetha!

Archana Narayan said...

Very interesting article... At my workplace, we have several such discussions on the use of humor, cultural issues, learner background, etc. Several clients insist on avoiding humor.

I think humor is a powerful tool that can be used to drive a point home. The key would be to avoid derogatory humor. Comic scripts are read by people coming from different cultures and races. They are well accepted too.

I came across these demos while surfing the net. These demos made me laugh out loud several times. I thought I should share the link with you.

http://www.crkinteractive.com/promotions/169948757/leadership.asp?PromotionID=169948757&VisitorID=183178127&SessionID=991920114

Geetha Krishnan said...

Thanks for the comments and the link, Archana. Steve Denning talks a lot about using stories as a means to enhance leadership effectiveness. I'm sure you've visited his site - http://www.stevedenning.com/.