Monday, October 05, 2009

The Presentation Secrets of Steve Jobs

Buy the book if you have $14.93. Or view details on the author’s promo web page. Or take a look at a slide show on Businessweek (just a tad tedious to click 16 times methinks). Too lazy for all that? Here a quick listing of Steve's Sixteen.

  1. Plan in Analog
  2. Focus on Benefits
  3. Sell Dreams, Not Products
  4. Create Twitter-Friendly Headlines
  5. Introduce the Antagonist
  6. Draw a Road Map
  7. Create Visual Slides
  8. Obey the 10-Minute Rule
  9. Make Numbers Meaningful
  10. Use Zippy Words
  11. Share the Stage
  12. Use Props
  13. Plan a Water Cooler Moment
  14. Practice. A Lot.
  15. Dress Appropriately
One More Thing… Have Fun!
Mostly a re-statement of the obvious, but some interesting perspectives. And some obvious ones that might be worth a re-visit and a re-think.

1 comments:

Downes said...

One major tip was left out:

16. Be the CEO of a major and influential company

Otherwise, there's nothing to distinguish Steve Job's presentations than thousands of equally talented speakers.